Specials


Get Some Face Time

Every industry has them and early indications show an increase in attendance for 2010. After taking a hit in 2009, the trade show industry – and yes, they have a trade show as well – is looking at more vendors and, more importantly, visitors to pass by your wares this year. Making those personal connections can be beneficial to increasing sales for your organization. So how do you make an impact on the trade show floor? Here are a few tips for having a successful show:

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Marketing is not monkey business

One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the room, and no, we’re not talking about King Kong. It’s Guerrilla Marketing that may make your company a giant in your market.

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